1. Define Your Brand Positioning

Before choosing hair or designing packaging, you must clarify who your brand is:

Ask yourself these questions:

• Who is my target audience? (EU blondes? US textured clients? Russian bulk buyers?)

• Am I selling luxury extensions or affordable daily-wear hair?

• Do I focus on retail clients, salons, or distributors?

• What makes my brand different from hundreds of others?

3 common positioning strategies for new brands:

1. Premium niche brand – high-quality, raw or lightly processed hair, higher pricing

2. Mid-range, salon-friendly brand – consistent quality, natural colors, stable supply

3. Volume-based brand – competitive pricing, large inventory, fast turnover

Your decisions later (MOQ, supplier, pricing, marketing) depend on this step.

2. Choose a Reputable Hair Supplier (Your Most Important Decision)

Your supplier determines:

• your quality

• your brand reputation

• your product consistency

• your ability to scale

Checklist to select a reliable factory:

• Do they provide real videos of production — hackling, drawing, washing, wefting, QC?

• Are they transparent about sourcing (Vietnamese hair vs mixed hair)?

• Do they allow small quantity before bulk?

• Can they support private label packaging?

• Do they provide stable textures and colors (especially blondes)?

• Do they offer after-sales support?

Why many brands choose Vietnamese suppliers:

• Strong cuticle hair

• Natural dark shades

• High durability for repeated coloring

• Ethical sourcing

• Stable supply year-round

💡 Pro tip: Avoid suppliers selling “too cheap” hair or unrealistic promises like “100% raw hair bleaching to #60 in one step.”

3. Select Your Product Line: Start Small but Smart

You don’t need 50 products to start a brand.
Choose a tight, strategic product line that fits your audience.

For European markets:

• Raw hair

• Blonde #60, #613 weft

• Tape-in hair

• Keratin tips (I-tip, K-tip, Flat-tip)

For U.S. markets:

• Body wave, deep wave

• Weft bundles + closures/frontals

• Tape-in for salons

• HD lace products

For Middle East:

• Long lengths (26–32”)

• Natural straight

• Double drawn weft

Start with 3–5 best-selling items and expand once cash flow stabilizes.

4. Decide Your Minimum Order Quantity (MOQ)

MOQ varies by supplier, but for a new brand:

Recommended MOQ to start professionally:

• 1–2 kg of mixed items

• OR 20–50 pieces depending on type (tape, tip, weft)

This is enough to:

• test textures & colors

• take high-quality product photos

• give samples to salons

• start online sales

Avoid ordering “100–200 grams” — it's too small for real branding and inconsistent for marketing.

5. Create Your Brand Name, Logo & Identity

Your visual identity sets the tone of your brand.

What you need:

• Brand name

• Logo (PNG, vector, black/white versions)

• Color palette

• Typography

• Brand voice (luxury, friendly, professional, bold)

Most small brands use:

• Black & gold

• Nude & white

• Blush pink & beige

• Monochrome minimalist

Keep it clean and premium.

6. Design Custom Packaging That Matches Your Brand

Your packaging speaks before your product does.

Common packaging options:

• Hair extension boxes

• Satin bags

• Plastic zipper bags (custom printed)

• Hang tags

• Care instruction cards

• QR codes linking to your brand website

High-quality packaging instantly increases perceived value and helps you stand out from low-tier vendors.

7. Build an Online Presence (Website + Social Media)

You don’t need a huge marketing budget. You just need consistency.

Must-have platforms for hair brands:

• Instagram

• TikTok

• Facebook Page

• Website or landing page

• WhatsApp Business

• Pinterest (if targeting EU/US women)

What to post:

• Product videos

• Before/after transformations

• Factory behind-the-scenes

• Customer reviews

• Influencer try-on videos

• Packaging reveals

Your content builds trust long before the customer buys.

8. Set Your Pricing Strategy

Your price must cover:

• product cost

• shipping

• packaging

• taxes (especially EU/UK)

• marketing expenses

• profit margin

Most new brands follow:

• 2x product cost for wholesale

• 3x–4x product cost for retail

Never compete on being the cheapest. Compete on trust, quality, and consistency.

9. Prepare a Smooth Ordering & Logistics Workflow

This includes:

• how customers place orders

• your payment options (PayPal, Bank transfer)

• your shipping options (DHL, FedEx, UPS)

• return/refund conditions

• quality control steps

Having a clear workflow builds confidence with salons and distributors.

10. Order Samples, Test, and Start Selling

Always test before going big.

Test checklist:

• wash test

• heat test

• hair elasticity

• smell & silicone detection

• color consistency

Once everything matches your standards, you’re ready to launch.

11. Scale Your Brand Strategically

Once you have stable sales, expand by:

• adding more lengths or textures

• introducing premium lines (raw hair, blonde collection)

• offering wholesale pricing

• partnering with salons

• running ambassador programs

• collaborating with influencers

Growth is a step-by-step process — but with the right supplier, your brand can scale faster and more confidently.

Final Thoughts

Building a successful hair brand doesn’t require luck — it requires knowledge, professionalism, and the right foundation. Whether you're a salon owner, a beginner entrepreneur, or someone passionate about beauty, these steps will help you create a brand that customers trust and love.

If you’re ready to start your journey, NASA Hair can support you with:

• premium Vietnamese human hair

• private label packaging

• low MOQ for new brands

• guidance based on 10+ years of global experience